What to kids think is popular? Google made a decision to ask this question in a survey called ‘It’s Lit’, employing the term that we have literally no idea whether or not teens still use. The survey contrasts data from both Generation Z- described by the survey as 13-17- millennials, described by the survey as 18-24, presenting much of this data using brilliant colors and marginally askew graphic design to further indicate the technology giant’s clear grip of coolness during the survey time of spring and summer last year. The data cover many topics, but there are some specifically attracting points in there for video games, adding more fuel to the ever-present PlayStation console vs/ Xbox battle.
One portion of the survey ranks several brands on their comparative coolness among st the respondents, and the good news is that PlayStation and Xbox both did remarkably well overall, beating out brands from Calvin Klein to IN-N-OUT and ranking pretty high on normal awareness to boot. There’s some stimulating variation among-st the two age groups, though. Xbox edged out PlayStation among-st Gen-Z respondents, but PlayStation beat out Xbox among-st Millennials. Both are comparatively thin margins with PlayStation’s lead among-st millennials marginally higher than the space between the two for Gen-Z. It’s not essential what we would have hoped given PS4’s supremacy during the present moment, but ubiquity doesn’t always translate to coolness. In fact, it can have the contrary effect.
Nintendo trailed behind in both age groups, but we would contend that generally standing still qualifies the brand as more of a “hep cat” than a “rube.”
The Study also found Google, Netflix, and YouTube standing head and shoulders over other brands- recalling for a moment that Google sponsored the study. Oreo is also pretty high on the list. Vice and the Wall Street Journal both importantly bound for last. The survey goes into more detail on non-gaming topics, with some stimulating allocate between the two age groups when it comes to social media usage and technology brands.
Video games, in normal, saw a complete gender divide coolness-wise. For lads, they ranked among the coolest of various broad categories, but they ranked among the least for damsels. Keep in mind that the survey isn’t gauging whether boys play more video games than girls, just views of coolness amongst survey plaintiffs. Far more girls wondered that ‘technology’ writ immense qualified as cool, but still not so many as lads.
All in all, though, you’d have to say they survey finds games and brands of gaming pretty cool, serving to mark our spot on the lengthy voyage from the nerdy typecasts of previous to being one of the primary engines of global entertainment.